Studies have long concluded that political signs have marginal positive impact, if any. However, recent studies indicate that they may have a potentially negative impact on your candidate’s chances. Experts believe that, with highly polarized races like the ones we have seen in the last few election cycles, support tends to swing to one party or the other along neighborhood lines. The thought is, seeing the opposing party's signs blanketing a neighborhood actually encourages the opposition to get out and vote. The reverse is true if you see lots of signs for your party. Voters assume …
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Studies have long concluded that political signs have marginal positive impact, if any. However, recent studies indicate that they may have a potentially negative impact on your candidate’s chances. Experts believe that, with highly polarized races like the ones we have seen in the last few election cycles, support tends to swing to one party or the other along neighborhood lines. The thought is, seeing the opposing party's signs blanketing a neighborhood actually encourages the opposition to get out and vote. The reverse is true if you see lots of signs for your party. Voters assume there is enough support and are less likely to vote.
James Butler
Wyndmoor
