Morris “Mickey” Lloyd Jr., 77, of Chestnut Hill, an insurance executive who in later life directed development for his alma mater, Trinity College, died March 16 of cardiac arrest in Vero Beach, Fla., where he had a second home.

Mr. Lloyd retired in 2002 as director of development for the Mid-Atlantic Region for Trinity College a post he accepted after a long career in insurance. During his time with Trinity, he helped the college to achieve its $100 million campaign goal, which included construction of a new Admissions/Career Services Building.

Until his first retirement in 1996, he had been CEO of the Philadelphia Contributionship, where he had been instrumental in the firm’s acquisition of a Pittsburgh security firm that would later become Vector Security.

Earlier he had been the managing vice president of the Philadelphia office of Alexander and Alexander, an insurance brokerage firm.

Raised in Laverock, he attended what was then Chestnut Hill Academy and graduated from St. Paul’s School in Concord, N.H. He received a bachelor’s degree in history from Trinity College in 1956.

Throughout his life, Mr. Lloyd had been active in alumni fundraising for both Chestnut Hill Academy and Trinity College. He had served as chairman of the board at CHA from 1972 to 1976 and was elected an honorary trustee.

He was a trustee of Trinity College from 1979 to 1988 and at the time of his death was class agent for his 55th reunion. At his 45th reunion, he was awarded Trinity’s Eigenbrodt Cup, which has been called “the greatest honor the college can bestow upon an alumnus.”

He also served on the boards of many other organizations, including Pennsylvania Hospital, First Hospital Foundation, Mercer Hospital, Rivus Bond Fund, Philadelphia Fire Department Historical Corp., Greater Philadelphia Urban Affairs Coalition, Philadelphia Maritime Museum, Sunnybrook Golf Club, and was a former member of the vestry at St. Thomas’ Church, Whitemarsh.

He was a member of The Rabbit, the Misquamicut Club, the Moorings Club, Sunnybrook Golf Club, the St. Anthony Club and The Assemblies, for which he served as manger twice.

An avid sailor for most of his life, he had owned a series of sailboats and enjoyed sailing with his family, first in Oxford, Md., and later in Narragansett Bay in Rhode Island.

He is survived by his wife of 55 years, the former Eleanor Price; a daughter, Lisa; sons Tony and Ted, and five grandchildren.

A memorial service will be held at 11 a.m. Saturday, April 18, at St. Thomas’ Church, Whitemarsh, 610 Church Rd., Fort Washington.

Memorial donations may be made to The Class of 1960 Presidential Scholars Fund, Trinity College, 300 Summit St., Hartford, CT 06106. – WF